Budget & ROAS

Understanding Customer Lifetime Value in D2C

Customer Lifetime Value (CLV) is one of the most important metrics for D2C brands. Understanding and optimizing CLV can transform your marketing strategy.

Calculating CLV

Different methods for calculating customer lifetime value and when to use each.

Historical CLV: Based on past customer behavior
Predictive CLV: Using machine learning for forecasting
Cohort-based analysis for accurate projections
Segment-specific CLV calculations

Budget & ROASAnalyticsStrategy

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